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Project Challenge

Limited Space: Guapaletas’ location posed spatial constraints that required a thoughtful layout design. Maximizing the available space while ensuring smooth customer flow and product visibility was a priority.

2. Brand Identity Integration: Incorporating the essence of Guapaletas’ vibrant and artisanal brand into the physical space was challenging. We needed to ensure that the design resonated with the brand’s commitment to natural, high-quality ingredients and unique flavor combinations.

3. Display and Product Visibility: Creating an appealing display to showcase a wide variety of paletas with eye-catching aesthetics was crucial to entice customers and encourage impulse purchases.

4. Customer Experience: Crafting a store that offers an immersive and delightful experience, aligning with Guapaletas’ promise of creating ‘sweet moments’ for their customers.

Design Approach

. Palette of Joyful Colors: The store is designed with a vibrant color palette that mirrors Guapaletas’ colorful and flavorful paletas. Bright, warm colors welcome customers and create an inviting atmosphere.

2. Artisanal Charm: The design incorporates natural materials, such as reclaimed wood and stone, to resonate with the brand’s commitment to using real, high-quality ingredients. A mural of their paletas being crafted by hand serves as a focal point, celebrating their artisanal approach.

3. Visual Delight: A custom-built display case takes center stage, showcasing the array of paletas in an appealing, well-lit manner. Each paleta is displayed like a piece of art, tempting customers to explore the full range of flavors.